Along with the ident, there was also a flip card with a larger 2 on it that was used as a sting in many ways. Except for the 1988 version – which you can forgive, as this was a time of extreme bad taste in all matters of design, lol ;). In 1969, when BBC1 launched its own colour service, the ident was updated to match BBC1's presentation. The screen clock was used before the news of BBC One in 1981. All of this was an effort to make the channel appear more "highbrow".[10][11]. It started life as a Company, but changed to a Corporation following a report by the Crawford Committee. CBBC relaunched again in the autumn of 2007, with a new logo revolving around the letters of CBBC, each in a different style. In both of these cases the design was the same as the idents and titles used by their counterparts in BBC News 24 and in BBC News as a whole. During late 2014, the idents become scarcely used before being discontinued entirely. To solve this, a major relaunch of all BBC News television output, with the exception of Breakfast News, in 1999 saw the channel adopt a common theme with the rest of the BBC's main news bulletins. [2] It was created by the BBC graphics and computer departments with work starting on it in 1983, following the success of the electronic BBC2 ident and the clocks. Personally I love the 67 version, not that great for brand application through different media but I suppose back then it didn’t really matter. The idents were successful enough to survive the channel rebrand following BBC's adoption of a new corporate logo in 1997. BBC logo evolution. The first BBC ident was introduced in 1953 in response to the impending launch of commercial television. The white numeral 2 and yellow background were occasionally replaced by previous idents from the 1991–2001 package, including "Predator/Venus Fly Trap" used to introduce the Chelsea Flower Show, as well as the Christmas 2000 ident which resurfaced to introduce coverage of the 2006 Winter Olympics.[14].
This branding lasted until 2002, when it was replaced by a rotating spiral with regular teeth on the outside. The first look featured a '24' numeral made out of lines bending in on screen, and was more of a cream colour than the white used by other bulletins: this was rectified in 2004. A subsequent relaunch of BBC News bulletins came in 2003 with new graphics and titles, produced by designers within the BBC itself. Completed in 1932, Broadcasting House is a jewel of Art Deco design, which integrated a wide range of artists and designers in the conception and embellishment of the UK's first ever purpose-built radio centre. In addition, the on-screen presentation system and the BBC Two website have also been altered to reflect the new theme. Great post indeed Dave ! Now that I know more and have my own taste in design, I feel it’s a logo that will continue to just be what it is. [19] In 2016, the logo was changed to two pillars and an exclamation mark to promote its move to online only.

This logo lasted three years until the introduction of colour to BBC2. Here’s hoping this new week brings a new lease of well-being, Cat. Two idents are on show at the Media Café in New Broadcasting House, London, and the last mechanical clock to be used on air is also on display, and several other examples are on display at BBC sites and the National Media Museum in Bradford. This stripy 2 had been used on promotions and holding slides for years prior to its launch, and now it was part of a bigger branding package. [14] To mark the channel's 40th anniversary in 2004, a special ident combining glimpses of previous BBC2 idents was produced. Prior to the widespread use of computer graphics, the on screen identities ('idents') of BBC TV channels were generated mechanically. Commissioned by the BBC's in-house creative agency, it shows groups of people coming together through their activities in everyday life. The blob was later refreshed and given a 3D appearance in 2005. BBC Two Wales also broadcast "Powder" during the 50th Anniversary of BBC Wales. On 27 September 2018, new idents based on a "curve" motif were introduced.[17]. On 1 January 2015, BBC Two was rebranded with the 1990s idents returning as the only idents in use after a short break during the Christmas season. It is cool looking though. A new set of idents followed these up, revolving around scenes including each of the 4 letters before coming together at the end. The Radio Times used leading writers and illustrators of the day and the covers from the special editions are now regarded as design classics. At the time, BBC2 was perceived as not fitting in with the overall network branding, because all of the other BBC channels retained their 1997 idents. Subsequent Charters expanded this remit to include the dissemination of information. They directly oppose the CBBC blobs, as these blobs are gentle in their actions and to look at, whereas the green CBBC blobs looked more outgoing and violent—one of the CBBC idents at the time involved karate. The channel also utilised a black box logo which was placed in the bottom right corner of the screen.[20]. The idents were introduced on 12 February 2008.

The BBC2 network logo was derived from a box called a Run Length Video Generator designed by BBC engineers. The current status of the logo is obsolete, which means the logo is not in use by the company anymore. As new technology has become available, these devices have evolved from simple still black and white images to … BBC Parliament took over from the cable-only Parliamentary Channel on 23 September 1998. There were versions of the ident where the ident scrolled on, scrolled off and remained static. Between 1997 and 1999, the channel used idents based upon fictional flags as also used by BBC World albeit with different music. This new look was also the first time that the 2 was altered[specify] from Lambie Nairn's original 2, however, the difference is minor and to many unnoticeable.

As part of the sequence, occasional pulsating rings are emitted and the soundtrack is in a similar style to the David Lowe BBC News theme. A new set of idents designed by Red Bee Media were introduced on 10 September 2005. The screen clocks were shown at major junctions between programmes and always before the news. On 6 July 2001, later on in the channel's life, the channel adopted the 3 orange boxes that would become infamous with the channel. Following the relaunch in 2000 and 2001, all of the previous different idents were dropped in favour of a single ident, featuring numerous circles made out of different structures reflecting the new strands. These scenes could involve cartoon figures, or stars of current CBBC programmes. At first, it was a joint venture between the BBC and publisher George Newnes Ltd. I think the new BBC logo does what all good logos should: It works well in B+W However, the idents matured over the years, becoming individual characters on a yellow background, and latterly as a cut out 'window on the world'. Im actually surprised they went from the fairly classy bat wings to the terrible 62 logo.from there it seems to go downhill , although i think the current logo is fairly successful.thanks for the post , interesting to stack them up next to each other. BBC News bulletins, BBC Breakfast News and BBC News 24 all had separate identities. A decent logo. With CBBC updating its identity for a mobile future with a new animated logo, The Drum decided to take a nostalgia-laden trip through the history of … The redesign involved a new cream and red colour scheme together with a large numeral, representing the time of the bulletin on the domestic bulletins, but replaced with '24' for the channel, as well as a variation on the new musical composition by David Lowe. @David, yeah, a little, but still legible with good eye-sight, lol. [15][16] Entitled "Window on the World",[16] these new idents feature a cut-out '2' made from various materials behind which different scenes can be seen. The quotation is taken from St Paul's Epistle to the Philippians: 'Whatsoever things are true, whatsoever things are honest, whatsoever things are just, whatsoever things are pure, whatsoever things are of good report: if there be any virtue and if there be any praise, think on these things.' Faced with the possibility of a press embargo of radio listings, Director-General John Reith decided that the BBC would publish its own listings magazine. Batwings lightening bolts kinda make feel warm inside. These animated 'bugs' were designed by Lambie-Nairn, and were always green in colour. After the original idents were reused for the 50th anniversary of the channel in 2015, the original set returned by popular demand. These three orange boxes would be seen moving around an initially green, becoming blue a few months into the look, background. [20] They have had the longest lifespan out of all the BBC idents. The box style later became a common style for the BBC's channels. Logo of the British Broadcasting Corporation since 1997. On 4 October 1997 the globe was updated, and took the form of a hot-air balloon filmed over various landmarks. For the first few years of the ident, it would be accompanied by a fanfare as it scrolled onto the screen. What struck me most is that the core of the logo – the boxed BBC letterings, withstood the test of time and the evolution in the what was fancy at the time. However, it was rejected and a new ident used. The idents all had a yellow background, and black subjects and often in the cartoon style. Only four were originally produced, limiting the different options. What do you think of the website favicon? BBC Choice started out as being the home for programmes that would complement those being shown on BBC One and BBC Two.
By the early 1960s the "Bat's Wings" had been superseded by the "BBC tv" logo within a circle, beneath which would appear a map of Britain split into the BBC's broadcast regions. [18] The soundtrack for the idents was composed by Chris Branch and Tom Haines at Brains & Hunch. In April 2008 as part of a major £550,000 relaunch of BBC News output by Lambie-Nairn, BBC World became 'BBC World News' and was updated in its look to match that used by all BBC news output, and the BBC News Channel. I don’t think they will be bringing it back anytime soon. They were first used by the BBC to differentiate their channels from one another. The new package also changed the style of idents. The 2 was now all white on a blue background, with the BBC2 logo underneath the 2. With the arrival of digital services in the United Kingdom, and with them many more new channels, branding is perceived by broadcasters to be much more important, meaning that idents need to stand out from the competition. In 2010 the logo was updated to look more 3D. BBC Two also became the first BBC channel to receive the new style of logo, in its case this was a purple box with the BBC logo stacked above 'TWO'.[13]. But in 1925 the BBC took over editorial control, and by 1937 the entire operation was in-house. As always, an interesting analysis of a logo’s evolution. The ident consisted of a figure "1" inside a rotating transparent globe surrounded by a swirling smoky atmosphere above the BBC's corporate logo – the bold italic letters B B C within three rhomboids, above blue red and green flashes.[4]. It is Memorable ;). However, the opening extravaganza was forced to reschedule from 20 April 1964 to the following evening, as the result of a massive power failure in west London. However, 2 years after launch, the idents were replaced by an animated sequence of the letters spelling out Children's with an outline of an object corresponding to that letter. The COW globe also used the same clock face as before, with some changes. Here are some examples of the older BBC logos, with resources for more info. Special idents were also created for themed nights and seasonal events such as Christmas. Download the vector logo of the BBC brand designed by Martin Lambie-Nairn in Adobe® Illustrator® format. Also, rather than the variety of backgrounds seen in the previous presentation package, the new idents all featured a yellow background with a 3D figure 2 in white.

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