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Modern horror fans might not understand what all the fuss is about given the evolution of the found footage genre over the last two decades, but The Blair Witch Project was a cultural phenomenon when it hit theaters in the summer of 1999. So, as so many were fooled by H.G. The Emperor Almost Kills Darth Vader In New Star Wars Comic. All rights reserved. He’s written countless horror novels, many of which have been adapted into horror movies. … Still, the new movie tried to use some of the tricks the original used to make the film feel more real. Ambiguous endings often make people angry, but they stir up theories on what actually happened. The Blair Witch Project’s guerrilla marketing campaign left viewers confused about the authenticity of the film and led to a lasting impact on marketing and horror movies for decades to come. I suppose we shouldn't be surprised, but Stephen King nails what makes The Blair Witch Project so good. One of the most effective tactics The Blair Witch Project used as a horror film was starting out as a seemingly normal documentary. “One thing about Blair Witch, the damn thing looks real. The Blair Witch Project would go on to give us one awful sequel in 2000 and another follow-up a decade later that was completely unnecessary, but the original left a … It was also one of the first titles to harness the nascent power of the internet as a marketing tool, with a website based on the legend comprised of newsreel interviews with supposed locals leading many people to believe that the story was true, and the movie itself represented real documentary footage shot by the central trio before they went missing. Directed by Daniel Myrick, Eduardo Sánchez. The actors, still mostly unknown, are on a massive publicity tour, and have given interviews prior to the release of the film, something stars of the original did not do. Fast-forward to Sundance Film Festival 1999. When The Blair Witch Project landed a little over 20 years old, it became a huge phenomenon, spawned countless parodies and inspired plenty of found footage movies to come, like Paranormal Activity. Blair Witch reflects the advancements in technology that have occurred in the two decades since the release of the original film, which means that the protagonists are equipped with almost three times as many cameras as those in the original. The idea of a found footage film implies little, if any, editing by an outside party who discovered the footage, but, with so many cameras being used in the movie, it's impossible to watch it and not think of how someone had to edit the film. As the movie nears the end of its short course (at just eighty minutes and change, it’s like a jury-rigged surface-to-surface missile loaded with dynamite), the video actually disappears for long stretches, just as rationality disappears from the mind of a man or a woman losing his/her grip on the real world. Similar to the original, the main character, James, shares his name with the actor who portrays him, James Allen McCune — though he is the only actor who has the same name as his character. Before Book of Shadows descends into generic horror territory, however, there are some genuine flashes of inspiration. Sony Reportedly Wants To Give Closure To The Amazing Spider-... Sony Rumored To Also Want Tobey Maguire As Uncle Ben. Apparently, it had a major impact on Stephen King as well. The Mandalorian Concept Art Reveals Din Djarin's Original De... Gillian Anderson Explains How She Prepared To Play Margaret ... Hannibal Creator Says Season 4 Would Be Inception Meets Ange... Netflix's Most-Watched Show Of October Is Very Unexpected, Doctor Who 12x10 "The Timeless Child" Review, Doctor Who Season 12x09 "Ascension Of The Cybermen" Review. Andrew Garfield Reportedly Hesitant To Return As Spider-Man ... Spider-Man's Parents Will Reportedly Be Revealed To Be [SPOI... Michael Bay Pays Tribute To Sean Connery With Hilarious Stor... New Silent Hill PS5 Game Reveal Date Reportedly Leaked. Another thing about Blair Witch, the damn thing feels real. In fact, Bloody Disgusting went through Stephen King’s reissue of Danse Macabre and found Stephen King’s explanation as to why The Blair Witch Project vociferous reaction to the popular horror film. The team sent VHS tapes to festivals and dubbed videos got shared around the world. 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