What is the importance of cross media convergence and synergy in production, distribution and marketing? • The key difference is that cross media convergence involves media products and synergy can involve non media products eg. YouTube has done deals with Women In Black because Daniel Radcliffe done weekly blog updates and had the ‘fan of the week’ which involved the audience more to see if they got to be the ‘fan of the week’. Marketing and promotion can affect audience’s choices on exhibition. Method Studios was the major visual effects vendor for The Maze Runner, delivering around 530 shots for the film. What is the importance of cross media convergence and synergy in production, distribution and marketing? Clipping is a handy way to collect important slides you want to go back to later. Usually each member of the supply chain produces a different product or (market-specific) service, and the products combine to satisfy a common need (to make profit). Although, synergy is used widely, it is a form of promotion audiences tend to ignore or overlook. Another way of production was Transmedia storytelling. Their main aim was to engage fans of the book and the play; whilst also selling the spooks, scares and quality of the film. This is because they are well known to the audience and will be in a superior position to encourage them to consume the product produced. 100% found this document useful (2 votes), 100% found this document useful, Mark this document as useful, 0% found this document not useful, Mark this document as not useful, Save Synergy and Cross Media Convergence For Later, working together) is the term used to describe a situation, where different entities cooperate advantageously for a, final outcome. VFX supervisor duties were shared by Sue Rowe and Eric Brevig. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. If you continue browsing the site, you agree to the use of cookies on this website. Viral marketing campaign launched by 20th century fox began in April. An example of this is 20th Century Fox working with MySpace, to create a viral marketing campaign. They could also dominate the global animation market because Pixar enhances Disney’s animations. Books were re-released by the film’s posters as the book covers. In this way, convergence and synergy are important for media institutions as they allow smaller organizations to grow and become large. For example: the Spider-Man films had toys of ‘web-shooters’ ad figures of the characters made, CD soundtracks and other merchandising which not only sold the products, but also promoted the film. There will be more exposure to young male audiences because of the hero films. But this one, I like best of all. This is a disadvantage for them. They will take over global animation markets. The fact that the family car is advertising a family film this is a clever style to advertise two companies. Now customize the name of a clipboard to store your clips. One key and most noticeable USP of the film, The Avengers, is the wide range of superheroes featured in the film. Then at the end of the advertisement it came up saying “take your seats” in the style of Toy Story 3 writing. Synergy is also an important aspect of film making for example with Women In Black made by Momentum Pictures, they also made Kings Speech. However with Sket the decisions made through the stage of production were what characters to have (unknown characters), what locations to use-London, There were a lack of special effects, To include local music on the soundtracks and the film and they would have a low budget so they had to do the best they could.

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