Kian Lawley for being "what happened on October 17th" and spreading the word about a good cause. This movement began in 2003 in Australia when a group of young people decided to let their mustaches grow out in support of one of their friends who was suffering from prostate cancer. Focus on your cause, product, or service, think of your key demographic, and constantly research what their attitude towards your product is. If someone asks you “what’s that awkward shadow under your nose” – that’s your cue. Here are some great Movember slogans from other existing campaigns to inspire the creation of your own unique slogan. These are themes that go hand in hand with their core values and can be used as a means to engage men of the world. In fact a similar concern was raised by many during the height of the Ice Bucket Challenge. What started in Australia in 2003 was as simple campaign “to change the face of men’s health” which grew into a giant with official campaigns in 21 countries, 4 million people raising awareness, and $559 million funds raised for the cause! Sign up and donate buttons! More than 21 countries have brands participating in the Movember cause with about 4 million followers in total—that translates to around $559 million. For the month of November, brands have been sporting a “mustache” to help fund more research and find the cure for prostate cancer. Using a humorous take on classic literature, this agency created several hilarious posters in support of the Movember cause. And for the next 30 days, they are supposed to let their mustache grow in accordance with Movember rules. Rickard’s beer in Canada teaches you everything you need to know about having a mustache in its Movember campaign. Galahad and co. support Movember: http://t.co/M7dlGH08yP Join @RAD_Studios and raise money to promote men's health pic.twitter.com/x1oZIYbvwi, — PlayStation (@PlayStation) October 31, 2014. Use email marketing as an extension of your relationship and a follow up to your product. For this campaign, the company created a lot of visual assets and distributed them all over social media to support the movement while putting their own little twist to it, so it was “on-brand.” You can see it for yourself in this image taken from their Twitter account: Google did not want to miss out on the opportunity to show their support for the Movember cause, but “how did they do it?” Well, it wasn’t through the help of their employees growing a mustache… but rather with Pegman, the orange man that marks the way forward on Street View in Google maps. That’s right, Movember is a way for people to donate but also to sign up and document their progress. In addition to being a flexible vehicle for creativity, Movember is also highly customizable as a concept. Will a smaller percentage of the "viral" audience decide to give? Copywriter and online marketing mastermind, always on the lookout for new ways to make marketing easier. 2020 To share an idea or to sell your product, you don’t necessarily need a giant budget with the end result of a Beyonce music video. Leaderboards, awesome fundraising tips, FAQ’s, news, and what’s what? Oh! It is also an opportunity to share tips, information, and to talk about these issues that we we devote our November mustaches to. However, you can also build upon your core values. The lesson here is not: “Hire Kian and Go Viral” (Though the Movember Foundation may want to send him a fruit basket). That’s why a campaign needs to be simple and easy to do as to not lose your audience. Although it is not as well known worldwide, it’s just as important because the companies that are participating have put on some amazing communication campaigns supporting the cause. Subscribe to our newsletter and receive your monthly dose of communication, PR & marketing resources to inspire your campaigns, Contact us But, any effort that expands the top of your donor-acquisition funnel this significantly has to be given due credit. See what I meant by “crunchy?” Dairy Queen donated $1 to the No-Shave organization for every photo uploaded with that hashtag. Email Marketing. Movember is of course the leading hashtag with more than 10,000 uses, but even a month before Movember began, other hashtags have started to populate, such as #BeardsOnBeards, #MadeInMovember, #FantashticFour, #BeScruffy, #MoBro, and #MoSister. For example, this year the theme is Made in Movember, a simple video and a creative mind is all it took to prepare a simple message to round up the Gentlemen of the Earth: Do not get lost in making a bang. Movember, a blend of the words "mustache" and "November,". It's about to get a whole lot fuzzier in the office. There are only 5 rules: Those simple rules don’t require much. Sign up at Movember.com and let’s do this. I'm not knocking SELF Magazine here -- they've got a huge audience already, so even without a ton of retweets, they're reading a ton of people. Then they were encouraged to take the piece of chicken, hold it over their mouth, take a selfie and then upload it with the hashtag #ChickenStache on the social network of their choice. GetResponse. Perhaps, but 20% of $1 million is still more than 80% of a $100,000. Premium plans, Connect your favorite apps to HubSpot. On the contrary, campaigns like Movember are shining examples of inbound marketing done well. Also thanks to Kian Lawley for being "what happened on October 17th" and spreading the word about a good cause. At various times I’ve found myself looking at over-the-top videos that people put on their pages. To quote the great Nick Offerman “A moustache tells folks that you’re willing to take the bull by the horns,” so tackle the bull and share with us in the comments what helps your marketing ‘stache grow! Sign up at Movember.com and let’s do this. Marketing automation software. The Cliffs Of Moher in Ireland want to remind you that at dawn we Mo! Maybe your business is not one to share or document things, maybe you are just focusing on selling your product or service? Let’s dive into why you as a marketer should take a peek at their simple, yet effective strategy. And the movement is growing. The Movember Foundation has a leaderboard where various individuals or groups can raise money, a very manly thing to do – document the ‘stache and become the leader in donations . Come November 1st, you shave your face and register on the Foundation site. Celebrated in nations around the globe, the month of November is set aside as a month that men grow out moustaches to raise awareness about male health issues. The point here is: Remarkable reach can come from unexpected sources. It is unbelievable how many people take to sharing their more or less awkward mustaches! We're committed to your privacy. Don’t get lost in clip art, Comic Sans, and robotic messages. Brands were determined to fight against breast cancer this past October, coming up with innovative communication campaigns to show their support the cause. See all integrations. Will a smaller percentage of the "viral" audience decide to give? They created a limited edition collection that was specifically tied to the cultural event to show their support (while delighting their communities at the same time). That’s why it is important for you to take a moment to focus on why the Movember Campaign is a brilliant example of online marketing. Rickard’s beer in Canada teaches you everything you need to know about … For example, Movember Foundation could reply to the #FantashticFour hashtag with a photo of their own favorite four mustaches (I recommend including Zack Galifianakis and Nick Offerman). Movember has been growing in popularity in recent years. This year PlayStation chose to join the Movember cause and has announced the official partnership employing a unique communication campaign. As a cause marketer wanting to raise awareness and drive action, this might be cause for concern. Only about 3% of Movember posts in October associated the word "Cancer" to Movember, and calls-to-action were almost nonnexistant. and invited lots of guests to participate in supporting research to advance men’s healthcare. If you look more closely at the data however, this wasn't steady growth. “Whoa, what happened on October 17th?” That was the first question posed by my colleague and section editor Ginny Soskey when she saw the data. You may unsubscribe from these communications at any time. This ability to put your own personal spin on a message was also present in the highly viral Ice Bucket Challenge. Fast moving cause-marketing campaigns like Movember and the recent, The main channels people used were Facebook and Twitter: 92% of these mentions, As you would expect, the volume of these mentions grew as we approached November. And the cool thing about it is that anyone can participate: males are called “Mo Bros” and females are called “Mo Sistas.”. Make sure that the creativity of evolved hashtags is noted and rewarded. Adidas had to get in on the action and is now a Movember partner with an entire collection dedicated to the movement. A sale on mustache wax? Thank you to Talkwalker, a social analytics platform for providing me with the data for this analysis and enabling me to write about Zack Galifianakis and Nick Offerman in the same post. If you look more closely at the data however, this wasn't steady growth. If you have a giant brand with different customers make sure that you learn what key ideas overlap for all of those demographics. Request a Demo Let’s face it, who isn’t a little sweeter after eating a Toblerone? This past August, the ALS Association released a statement on the Ice Bucket Challenge. Sharing their testimonials is also a great way to engage people and inspire them to share their success stories with you and your community! My Brand Went Viral: 16 Small Brands That Made It Big, What Makes Content Go Viral? The increase in donations, which the ALS attributed heavily to the Ice Bucket Challenge, included those from a striking 2.1 million new donors taking action for the first time. Once you have established a relationship with your customers, you can also built upon that and increase you customer loyalty. "No-shave November" that generated nearly 3,000 mentions in a single day. For instance, Movember focuses on “growing ‘staches, raising funds and awareness” but it also develops various other aspects of being a man like masculinity, grooming, trends, and social behavior. Any help is more than welcome! 3 Experts Weigh In. Turns out, it was Kian Lawley. Even the ladies get in on the fun with fake mustaches. A TV event? In it they reported, “As of Wednesday, August 27, The ALS Association has received $94.3 million in donations compared to $2.7 million during the same [month-long] time period last year.”. If a campaign goes viral, but the cause and CTAs go missing, can it still be called a success? After watching this video, makes you think a man can do anything as long as he’s got his mustache to back him up. And to inspire others by sharing real stories of real men: This is Mo Bro Carl, he’s Norway’s oldest man and the world’s oldest Mo Bro at 107 years of age. Bottom line: evolution in a movement is a good thing -- it keeps the energy up. Free and premium plans, Content management system software. These two factors are therefore important to think about when configuring a campaign that you hope to spread socially. An expert in her field, who is also passionate about design, branding, and the Oxford comma. Like me, you may not have had him on your radar, but a single tweet from Kian about Movember generated 2,918 retweets in a single day (now even more). Check them out and don’t forget to participate next time. Solved. The annual Movember communication campaign encourages men to let their mustaches grow free throughout the month of November and to raise money for the cause. gradually introduces a wider audience to the cause through remarkable and highly shareable content. There is also No Shave November. Movember is simply making it fun to fundraise and raise awareness for a good cause, with resources like how to groom and maintain your mustache, also known as " Mustachery," a Mustache Hall of Fame, and a mustache style guide with nine different ways to grow your stache.

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